Gumroad alternatives: the 10% + 50¢ math
Updated August 17, 2026
Gumroad charges 10% plus $0.50 on every direct sale, with payment processing on top, and 30% all-in on sales that come through its Discover marketplace. No subscription, no upfront cost: if you sell nothing you pay nothing, which keeps it a fine first platform. Once you sell steadily, the math favors alternatives: Payhip and Lemon Squeezy at 5%-class fees, Stan Store's flat $29 a month, or a supporter-pays storefront where your sticker price arrives whole.
Gumroad fees, plainly
| Sale type | Fee |
|---|---|
| Direct sale (your link) | 10% + $0.50, plus processing |
| Discover marketplace sale | 30% all-in |
| Refunds | Gumroad keeps its 10% fee even on refunded sales |
| Subscription cost | None |
On a $10 product sold direct, roughly $1.50 plus processing goes to fees, an effective 15 to 19%. The $0.50 flat piece punishes low-priced products hardest: a $3 emote pack loses about 27% before processing.
When Gumroad still makes sense
- You are testing whether a product sells at all and want zero upfront cost.
- Discover genuinely sends you buyers; 30% for customers you never had can be fair.
- You value its long-standing checkout familiarity.
The alternatives, by seller
Streamers and creators selling emotes, overlays, presets, guides: an Ouish storefront charges no platform percentage; the buyer covers the 6% processing fee on top, so the price you set is the amount you receive, with instant delivery and your tip jar on the same handle. Ouish is a tip jar, wishlist and storefront for streamers and creators; it has no marketplace discovery, the same trade as leaving Discover.
Higher-volume digital sellers: Payhip (free plan at 5%, paid plans to 0%) and Lemon Squeezy (5% + 50¢, handles international tax) undercut Gumroad cleanly. Predictable-revenue sellers: Stan Store flips to a flat $29 a month with 0% platform fee, which beats 10% once you clear roughly $300 a month.
Sell where the sticker price is yours
Ouish is a tip jar, wishlist and storefront for streamers and creators. List your products, keep the listed price, and let buyers cover the fee.
Open your free storeFrequently asked questions
What fees does Gumroad charge?
10% + $0.50 per direct sale plus payment processing, and 30% all-in on Discover marketplace sales, as of August 2026. There is no monthly cost.
Which is better than Gumroad?
By fees: Payhip or Lemon Squeezy at 5%-class rates, Stan Store's flat fee at steady volume, or supporter-pays storefronts like Ouish for creator products. Gumroad wins on zero-risk starting.
Is Gumroad or Ko-fi better for digital products?
Ko-fi's 5% (0% with Gold) beats Gumroad's 10% + $0.50 on fees; Gumroad has the more product-focused checkout and Discover. Fee-sensitive sellers lean Ko-fi.
Why did Gumroad get expensive?
It moved from tiered rates to a flat 10% + $0.50 in 2023 to simplify pricing; simple, but pricier than the 5%-class competitors that emerged since.